How do you set the price of a pilates class?

How do you find the lowest price a class can have?

The floor is what one attendance costs the studio: the fixed cost per seat, found by dividing the monthly fixed costs by the seats you can sell, plus the instructor pay for that seat and variable costs such as towels and card fees. If a package's class value drops below that amount, the studio loses money every time it sells one.

• Fixed cost per seat: monthly fixed costs ÷ total seats you can sell in a month
• Instructor pay per seat: the per-class fee divided by capacity, or the per-participant fee itself, depending on the model
• Variable cost per attendance: towels, supplies, card payment fees
• Floor = the sum of the three; no package's class value should fall below it

For example, in a studio whose fixed costs come to 200 TL per seat and whose instructors are paid 100 TL per participant, the floor is 300 TL. The fixed cost per seat depends on how many seats are actually sold, so working it out from expected occupancy rather than total capacity is the more cautious choice.

Find your fixed cost per seat: Studio Break-Even and Occupancy Calculator

How pay per seat is worked out: Instructor Pay Models

How far apart should the single-class and package prices be?

The single-class price is the top of the list, and package discounts are measured against it. The class values of the packages sit below the single class and above the floor, falling step by step as the packages grow. The gap should be visible enough to make a package worth buying, but small enough not to pull the largest package below the floor.

• The single-class price is the top of the list; package discounts are measured against it
• The class values of the packages fall step by step between the single class and the floor
• Even the largest package's class value must stay above the floor
• The gap should be visible enough to make a package worth buying; a single class should never work out cheaper than a package

What does an example pilates price list look like?

In the example the cost per seat is 300 TL and a single class is 600 TL. A 4-class package at 2,000 TL comes to 500 TL a class, an 8-class package at 3,600 TL to 450 TL, and a 12-class package at 4,800 TL to 400 TL. Every package stays above the floor, and the margin above it shrinks as the package grows. The amounts are an example, not market prices.

The figures match the opening values of the class package price calculator and are only an example. The class value is the package price divided by its credits; the margin above the floor is what each attendance leaves for profit and the unexpected. Worked out against your own floor, the largest package must keep this column above zero.

Compare your own packages: Class Package Price Calculator

Definition of the term: Class value

What tiers does a price list fall into?

A list is tiered along four axes: class type, weekly frequency, package type and time of day. Private and duo sessions give an hour to one or two people, so they cost more per person than a group class; a member who comes more often gets a lower class value through a larger package. A separate package for quiet hours sells empty seats above the floor.

Class type

Group, duo and private. A private session gives an hour and a room to one or two people, so it costs more per person.

Weekly frequency

Package size by how often the member comes: once, twice or three times a week. A member who comes often gets a lower class value through a larger package.

Package type

A Credit package sells a number of classes, a Duration package sells a period, and a Trial package is given once to someone new to the studio.

Time of day

Peak hours fill at full price; a package for quiet hours sells seats that would otherwise stay empty, above the floor.

What each class type earns per hour: Group vs Private Class Profitability

How do you price an unlimited or monthly package?

A Duration package has no fixed number of classes, so its price rests on an estimate of how many classes a member attends while it runs. Dividing the price by that estimate gives the expected price per class, which must also stay above the floor. A weekly class limit stops the most frequent member from pulling the price per class below the floor.

1. Estimate how many classes a member attends on average while the package runs
2. Divide the package price by that estimate: the expected price per class
3. Check that the expected price per class stays above the floor
4. Set a weekly class limit to cap the most frequent member

In the first months the estimate is an assumption; after a few months update it with the average read from members' real attendance. Revenue-share instructor pay does not use this estimate: it runs on the class value Dakik works out by dividing the price by the weeks times the weekly class limit.

How do you raise prices for existing members?

A price rise applies to new sales and renewals, not to packages already sold: a member finishes the package they paid for on its old terms. Announce the new price in advance with the date it applies from, explain the reason briefly, and let members who want to renew at the old price do so before that date. The rise then becomes a change members can plan for, not a surprise.

1. Work out the new floor

   Carry the cost increase behind the rise into the floor and see how far above it the new prices will sit.

2. Announce the date in advance

   Tell members in writing the new price, the date it applies from and a short reason.

3. Leave sold packages alone

   A member finishes the package they paid for on its old terms; the new price applies to new sales and renewals.

4. Allow renewals before the date

   Let members who want to buy one more package at the old price do so before the date; the rise becomes a plannable change rather than a penalty.

A member whose package is about to run out is already deciding whether to renew, which makes it the most natural moment to hear the new price. Timing the rise to that moment also softens the reaction a separate announcement would cause.

How are package prices managed in Dakik?

In Dakik the price lives on the package definition and is copied onto the member's package at every sale; changing the definition's price leaves sold packages alone and applies to new sales. A sale can carry a price of its own for that member, and a 0 TL package creates no financial record. A Duration package's class value is calculated: price ÷ (weeks × weekly class limit). Payment can be full, partial or in installments.

• The price lives on the package definition and is copied onto the member's package at sale; editing the definition does not change sold packages
• A sale can carry a price of its own for that member; a 0 TL package creates no financial record
• A Duration package's class value is not entered; it is the price divided by the weeks the package runs times its weekly class limit
• Payment can be taken in full, in part or in installments; the rest is tracked as a debt with its final due date
• A member whose package is about to run out is notified, which is when the renewal conversation happens

What the packages screen shows: Member Packages

Compare your own packages: Class Package Price Calculator

Frequently asked questions